What is good design
worth? £10? £20? £30? £100?
You can pay as little
or as much for design for your business as you wish; after all, it’s your
money. But would you expect your
customers to pay you then give them poor products or services? Of course you wouldn't. You want your customers to have the best that
you can give them, and it should be the same with design for your business.
You can be the best
salesperson, builder, IT technician, dog walker, driving instructor, whatever,
but if your business, even if it’s just you, has a poor visual identity, you’re
losing out. The economy has forced us
all to seek out the best value for money, and we’re trying to save wherever we
can. Your business might be the most
cost-effective decorating service in your area, but a bad identity can let you
down when competing for work. And those
kinds of impressions can stick around.
Having a well thought
out and delivered identity is vital for your business. It gives you an edge over your competitors,
creating excellent first impressions (which do matter), reinforcing quality,
and leaving a positive lasting impression on your customers (and your
competitors).
Good design doesn't
have to be expensive. £100 can give you
a logo and business cards that create excellent first impressions for your
business or service. If a job or sale is
worth a £1000, surely spending 10% of that on quality material to promote your
business and enhance your reputation as a provider of quality work is worth it? Especially if you’re just starting out in
business, it’s worth spending a little more time and effort on getting the
right identity for you. Again, good first impressions are vital for new
businesses, no matter what size or shape.
It could even be the difference between securing valuable work, making
your venture a success or sitting at home watching daytime TV.
Below is just an example of what could happen if you use bad design (or designers)...
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