Facebook, Twitter, Instagram and the like can rule and
control some people’s lives. The
influence of such sites can be felt all over the world. Scores are seen roaming the streets, heads
down, fingers and thumbs poised over screens on smartphones and tablets. Social media is a double edged phenomenon as
whilst it does actually encourage people to be sociable and interact with
other, it’s online and not face to face.
In a time when we are so connected with each other by the
web and the devices that allow access to it, it’s interesting to see how anti-social
using social media on these devices make us. You can be sitting in the same
room as others but be completely removed from them as the hold of Facebook,
Twitter et al is so strong that you can’t stop checking updates; being involved
in inane conversations; fawning over pictures of kittens or watching videos of
others in ridiculous situations. (I can
as guilty as the next of doing just this.)
There’s a flip side to this as well, as social media allows
you a voice for important issues; to raise awareness of the plight of others;
address injustices; educate; inform and empower. It’s all just a matter of how you approach
these platforms and choose to use them. They
can be used as a vital tool for good. Think
about how many people use them and how powerful they have become.
So what does this mean for your business? As so many are
online sharing, liking, posting and watching social media isn’t going anywhere
anytime soon. Businesses would be foolish to ignore the importance and impact of
social media. Having others like, share and post about you, your products and
businesses across social media platforms is a win-win situation. It works as potentially free advertising,
whilst gaining recommendations and referrals. Your involvement is minimal; as others do all the hard work for you once
you’ve created a post, tweet, blog, etc. There are companies and individuals that exist solely to enhance you
profile on these platforms, such is the importance of them. They take the bewildering variety of
platforms and make them relevant to you and your business, shouldering the
burden of updating, posting and sharing. We can do that for you if you'd like us to.I hope this post makes sense and strikes a chord with you. I’d love to hear what you think about this issue and how it affects you and your business. We can even meet up and have a coffee, talk and really be social if you’d like.